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If you don’t have a website, no problem we can provide one and the very best part your customers will be able to submit reviews so other people will see how great your service is.” Your Sales Rep. Let’s get you set up with a top listing which will guarantee great search results. Without it folks are simply not going to find you on the internet. Instead of “ You need a bigger and better print ad in the book this year and perhaps we should add color to keep you competitive “ you might hear something along the lines of : “ Ok let’s get you set up with an adequate print ad, but what you really need is a prime listing on Yellow Pages. So now when your local YP Sales Executive comes calling, the sales pitch will have taken on a new slant. In response to this shifting paradigm, Yellow Pages has reinvented itself as an online search engine directory and web presence provider with a print media offering for the traditionalist. Fewer and fewer companies are willing to spend vast sums of money to be listed in a book that is quickly going the way of the Do Do bird. The result has been crippling for Yellow Pages print versions. How things have changed! The advent of the internet and the explosion of smartphones and hand held devices in the last twenty years has given all of us the ability to search and find information at our fingertips anytime, anywhere. You had to get your phone number out there, and Yellow Pages offered a print ad that would reach every home with a phone and would have a year’s shelf life. Today, Elon Musk is worth $34.2 billion, according to Forbes.For many of us Yellow pages was traditionally one marketing decision that was pretty much a given. Kimbal invested in and serves on the boards of Tesla and SpaceX. He also owns indoor farming company Square Roots and started foundation Big Green, which teaches farming to children. In 2004, Kimbal shifted industries and co-founded The Kitchen Restaurant Group, which owns three farm-to-table restaurant chains: Next Door, The Kitchen and Hedge Row.
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In 2002, eBay purchased PayPal for $1.5 billion.Įlon went on to start SpaceX in 2002, and became a Tesla investor in 2004 and CEO in 2008. In 2016, he founded Neuralink, and a year later, he created The Boring Company. In 1999, Elon and Kimbal reportedly sold Zip2 for roughly $300 million and Elon used that money on a second start-up X.com, which later became PayPal. Zip2 ultimately won over The New York Times, Knight Ridder and Hearst Corporation, who not only partnered with Zip2 but together invested a total of $50 million in the business, according to Ashlee Vance's book, "Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future." "And we were like 'OK, I guess we'll just build it.'" How dare you even suggest this,' Elon said. You'll still own all the content and everything.' And they'd just throw us out of the office, 'No. "We said like, 'Listen, it costs very little. When Elon and Kimbal would try to get funding or partner with other companies, they were forced to explain the internet. "At that point, very few people were in the internet, so it was really a question of, 'Is the internet going to succeed?' Which we were huge believers in, and these guys were not."